The Cost Of College Worth A Degree - 1220 Words

Many young people see going to school as a chore and only go because they have to, some students skip school because it’s boring and â€Å"unnecessary†. Many individuals are raised with the belief that one needs a college education in order to succeed in life. There’s a saying by John Green that says â€Å"every year, many, many stupid people graduate from college and if they can do it, so can you,† but as technology is constantly advancing and computers running 24/7, is a college education really necessary? There are some people who have never been to college and are doing better than people who have achieved a master’s degree. These people (Bill Gates, Steve Jobs) portray unrealistic expectations in youth. Is the cost of college worth a degree? The possibilities are endless because there are views from both sides that contain a valid argument. Some people may argue that the main reason people go to college is not because they want to but because they â€Å"have† to. Could this be parents forcing their children out the door every day to college? Although many people dropout before graduating high school, there are a lot of high school seniors that persuaded or otherwise â€Å"peer pressured† by guidance counselors and parental guardians to attend college because it’s merely rightful. In â€Å"College Isn’t for Everyone,† W.J. Reeves argues that the concept of student and educator apathy is central to the issue of a four-year education not being a viable option for students, and open admissionsShow MoreRelatedIs a College Degree Worth the Costs? Essay945 Words   |  4 Pagesbelieve that a college education is a worthy investment. The ability to become a college graduate will result in making more money. There are more jobs in today’s society that require college degrees. Colleg e graduates develop more and better employment opportunities within earning a degree. Self-discipline is a major element in becoming a successful graduate. Also, college graduates are healthier and live longer. Adults-young and old, male and female-who have a bachelor’s degree or higher haveRead MoreCollege Education Worth The Cost960 Words   |  4 Pages College Education Worth the Cost What you guys think does College Education Worth the Cost? In the article â€Å"The Wall Street Journal† edited by Riley, she said that a college education does not worth the cost. Again, she claims that most of the colleges are doing their business, they did not care about the student (Riley). Those types of colleges have lack serious core curriculum, they did not know their responsibility towards the student. Moreover, I willRead MoreIs College Education Worth The Cost For Students?1385 Words   |  6 Pagesvalue of a college education is a topic that strikes debates across the nation. People wonder if the debt and time will be worth in helping them obtain a career to pay off the debt and generate a larger income for themselves than if they did not have a four-plus year college degree. My whole life, I have always valued a college education. At the same time, I know that the higher education is not as important to others. I never understood why someone does not want to obt ain a college degree, but afterRead MoreCollege Is Not Worth It?1139 Words   |  5 PagesIn the debate about whether college is worth attending, many argue that college is worth it but others argue that college is not worth it. Those who argue that college is worth it contend to say that college graduates make more money, college allows students to explore career options, and not going to college will cost people more money in the future but on the other hand, those who argue that college is not worth it contend to say that college graduates are employed in jobs that do not require degreesRead MoreCollege Education Is All This Really Worth It?850 Words   |  4 Pagesseven years in college, with that magic piece of paper clutched triumphantly in my fist, the best job I was able to get was night watchman on a sewer project in Babylon, N.Y. guarding a hole in the ground to prevent anyone from stealing it. God bless the American educational system!† ― Spider Robinson (G oodReads.com). While many are excited about starting college and beginning a new chapter in their lives, too often the college freshman wonders â€Å"Is all this really worth it?†. Is a college educationRead MoreIs A College Education Worth It?1443 Words   |  6 PagesOne 23 March 2016 Is a College Education Worth It? Is the American dream just a dream?The worth of a college education is arguably one of the most controversial topics in the country. Over the years, the American education system seems to emphasize and underline the importance of college education. The reality of the situation is that a college education can be appreciated through looking at the statistical numbers of people that have enrolled in to college education. A college education is valued becauseRead MoreIs College Worth It?923 Words   |  4 Pages is college worth it? Many people question this especially high school students who are about to graduate. This debate is still taking place today. The common misunderstood saying is, if you have a degree you will then have a good job. But this is not the case because in today’s society there are so many people with degrees who still cannot find a job. The rate of unemployment is increasing rapidly on a yearly basis. High school students see it this way, if I can’t find a job with a degree thenRead MoreCollege Education Is Worth The Cost846 Words   |  4 PagesMany recent college graduates have faced record levels of unemployment. This situation has lead people to question what they value about higher education. Some high school students and their parents are wondering if a college education is worth the cost. Others, however, believe that a college prepares students for more than just a job or career. Many people then present the counter argument that people like Bill Gates, Steve Jobs, and Mark Zuckerberg did not have a college degree, but unlike themRead MoreIs College Cost Too Much?938 Words   |  4 Pagesthat â€Å"you have to go to college† and â€Å"stay in school†, but is it worth it? It seems that society in a way pressures everyone to get a college degree like it’s the right thing to do and there’s no other option. The question that goes around is, does college cost too much? Well college is what an i ndividual makes of it and depending on the circumstances, it can be worth it, but, can also not be. Before addressing the situation, there is the question of why people go to college. According to CarolineRead MorePersuasive Essay1334 Words   |  6 PagesMeyer AP English 11 February 22, 2013 Is it really worth going to college, owing hundreds of dollars in order to get a degree in a profession to become successful and experienced in the real world? Today, as tuition costs increase students are questioning whether college is fit for them or not. For one, college can be really expensive, for example at the University of Minnesota for an undergraduate during the academic year of 2011-2012, the cost for one credit was $448.08 and $5,825 for a total of

Social Enclaves What Neighborhood Are You From - 1330 Words

Throughout the past few years, there has been tension in Los Angeles between the neighborhoods. In an originally African American enclave, a Latino gang intimidated original inhabitants to leave Compton, California in a violent trend seen in recent years. In January of 2013, the friend of a newly residential Compton family was both physically and verbally abused by 4 Latino men in efforts to scare away the black family that had just moved in. The men of the Latino gang â€Å"called him a ‘nigger’, saying black people were barred from the neighborhood’† and â€Å"jumped out, drew a gun on him and beat him with metal pipes† (LA Times). Thirty minutes after the 19-year-old family friend managed to escape into the house, a crowd of as many as 20†¦show more content†¦If they do break into the mainstream, they are oftentimes stuck in low-wage, low-skilled jobs such as taxicab driving. While it would seem that the workers in these low paying j obs would be native high-school dropouts, â€Å"disproportionate numbers of cab drivers are recent immigrants† as recent studies found that â€Å"77 percent of those applying for new hack licenses in New York were born outside of the continental United States† (Reischauer). Due to enclaves, immigrants are oftentimes unable to be out in the working world, learning things and gaining social capital. Thus the artificially sufficing enclave economies become mobility traps, which limit growth and upward mobility. The language barriers built upon those who live in cultural neighborhoods are also a large issue connected to the economic issues. For example, the inhabitants of Chicago’s large Spanish barrio live and work in a society that requires very little change or growth as everyone speaks Spanish and has brought with them customs that make the people within it complacent. Due to this subtle segregation, these people oftentimes do not learn the English language a nd/or American customs that are prevalent in Chicago’s culture. In the Fifth Ward of Houston, the residents are stuck in an artificial society in which they are around people who speak the same and have the same cultures resulting in a language barrier with the upper classes of Houston. The people of the Fifth Ward would more than likely haveShow MoreRelatedStepping Out Of Your Comfort Zone2044 Words   |  9 Pagesassimilated by having to learn dominant language, but this challenge led them to create ethnic enclaves that make them feel more welcomed. Many enclaves in the United States, for example the Latino population in San Francisco’s Mission District, give a sense of comfort and nostalgia of home because people from that community have similarities to their homeland. Newcomers do not need to step out of their enclave because they have all the support they need in their communities. Although many immigrantsRead MoreThe Epiphany Of Race And Race1445 Words   |  6 Pagespossible white Europeans needed a justification to enslave blacks, but it does not justify the atrocities they committed. However, people have been judged solely on their looks alone since the dawn of time. From their bone structure, hair, eye and skin color, even if you were of mixed race; you belong to one race based on your physical appearance. Race and power relations affect the socio-economic systems which construct the racial inequality that exist today. People in power are the greatest influencersRead MoreUrban Planning Models1712 Words   |  7 Pagesinclude justice but still believes in their intentions and role in building the best community. Thomas (2005) writes, about the tenacity of urban planners. She states, in spite of false steps and inadequate tools, in spite of political turmoil and social upheaval, local efforts continued. At no time during this half century did such efforts stop, although sometimes they slowed and became practically invisible. Someone was always trying to plan and develop a better city, and someone always will, forRead MoreRace and Ethnic Stratification Essay1910 Words   |  8 Pagesmajority and minority groups, hate groups, ethnic enclaves, segregation, income differences, and have even experienced mass genocide in our world (Carl, 2011). All of these are direct effects of a persons race or ethnicity. These all provide humans with a struggle between each other for various resources. Race and ethnic stratification is an integral example of conflict theory because a competition for resources takes place between people coming from different walks of life (Carl, 2011). In AmericaRead MoreDifferences Between The Social And Private Spaces Essay1526 Words   |  7 Pagessegregation dividing the city and its urbanites. Derek Pardue’s â€Å"In Motion: Transportation and Knowledge in Sà £o Paulo† discusses the relationship between the social differences and spaces in Sà £o Paulo. Throughout the article, he examines the spaces of the city to gain an understanding of the urbanites and their life regarding their mentality, customs, social class, and etc. He emphasizes the clear division between the poor and wealthy and the impact it relays as a result. One of the important points he imploresRead MoreResidential Segregation In America Essay1950 Words   |  8 PagesDefinition and Measurement of Residential Segregation According to Massey and Denton (1988), residential segregation â€Å"is the degree to which two or more groups live separately from one another, in different parts of the urban environment†(282). Now this is a pretty general definition, but it gives basic but good insight as to what residential desegregation is talking about. In this paper, I will mostly be focusing on residential segregation as it relates to the black and white populations in relationRead MoreFinding Coverage at Rutgars University Essay619 Words   |  3 Pagesup in the rural town of Browns Mills, being a Black girl was like a dime a dozen; it held no signifying factors for me. Whether you were White, Black, Spanish, or any other group, the people I grew up with accepted everyone despite it. Such acceptance while enjoyable, did not fortify me for the later struggles I would confront after leaving the socially idyllic neighborhood. Since my town was accepting of everyone there was never a need to learn abo ut or claim aspects of my diversity. My biggest personalRead MoreThe County Of Kill A Mockingbird By Harper Lee1312 Words   |  6 Pagestime of vague optimism for some of the people: Maycomb County had recently been told it had nothing to fear but fear itself. (Lee 6)†Maycomb is an extremely confined town itself, so it is isolated. There are no close-by towns or towns so are distant from everyone else. This makes the town so exhausting and tired. Nothing extremely energizing happens in Maycomb, if there is something sensibly unique in relation to Maycomb s typical routine then the group get both energized additionally frightened (LifeRead MoreBusiness Plan for Small Cafe9665 Words   |  39 PagesDistribution 13 Selling Incentives 13 Location Analysis 13 New Product Development 13 Sales Forecast: 14 Market Share: 15 Marketing Salaries Budget: 15 Competition 16 Legitimize claims and assertions 17 Marketing Budget 17 Operations Plan- The Enclave Bistro 17 Mission 18 Positioning Statement 18 Product and Service 18 Products of the business: 19 Keys to Success 19 Sales Literature 20 Legal Organization 20 Reasons for forming an LLC 21 Credibility of the Management Team 21 Employee policiesRead MoreArticle Review on John Hagedom ´s The Global Impact of Gangs1830 Words   |  7 Pagesthat just affects the United States, but one that affects countries around the world. When researchers study gangs in the United States they must look at them in a global context. Especially, since these gangs have some of their cultures originating from outside the United States (Hagedorn, 2005: 153). It is possible that there is at least ten million gang members in the world today (Hagedorn, 2005: 156). When studying gangs researchers must look at how gangs interact with the state, law enforcement

New Product Launch Free Essays

NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK â€Å"MIST† COMPANY OVERVIEW United Breweries Limited (UBL) – has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand, Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. We will write a custom essay sample on New Product Launch or any similar topic only for you Order Now MACRO-ENVIRONMENTAL ANALYSIS Political Factors The political forces affect the beer industry to a large extent. The rates of the beer in various parts of the country are affected by the taxes and duties applied by the Govt. The political forces also affect the pricing of the beer by lowering the duties or deregulating the distribution channel. This leads to lower margins for the distribution channel partners. But, as 75% of the Indian market is covered by two players, there hasn’t been a reduction in the margins of the manufacturers. The taxation policies also affect the consumption patterns. Economic Factors India is home to nearly one-sixth of the global population and is one of the most attractive consumer markets in the world today. The total worth of Indian Beer Market is Rs 750 crore. This market is expected to expand by 39% by 2010. The beer consumption has been growing at a CAGR of 7% over last nine years. India provides attractive profit margins due to the consolidated nature of the industry. Various research studies have shown that a rise in the income levels has a direct positive effect on beer consumption. The National Council for Applied Economic Research (NCAER) projects India’s ‘very rich’, ‘consuming’ and ‘climbers’ classes to grow at a CAGR of 15 per cent, 10 per cent and 2 per cent respectively. Thus, India gives ample opportunities for the UB Group to grow. Social Factors A deep-seated traditional social aversion to alcohol consumption has been a traditional feature of the Indian society. However, as urban consumers become more exposed to western lifestyles, through overseas travel and the media, their attitude towards alcohol is relaxing. Social habits are undergoing a transformation as mixed drinks are becoming more popular. The greatest evidence of this trend is the increase in beer consumption among women. More and more women are consuming beer – the penetration in metropolitan areas is almost twice as high as the penetration in other large cities – implying that the greater tolerance towards alcohol consumption in metropolitan areas facilitates the consumption of beer. With increasing urbanisation, this acceptance is only going to rise. As a consequence of the high birth rates prevalent until the 1990s, a large proportion of the Indian population is in the age group of 20-34 years. This age group is the most appropriate target for beer marketers. This population trend will give a further boost to the growth of beer consumption in India. Technological Beer industry is not technology specific. As the UB group is one of the oldest players in the market, they have achieved economies of scale. Thus, technological factor is not of great importance for the beer market. SWOT ANALYSIS PORTER’S FIVE FORCES MODEL Threat of new Entrants – Low In India, beer industry is growing with 11% CAGR making it attractive for new players. Strong brands like Kingfisher and Hayward’s which are already established and have strong brand recall will make it tough for new entrants and they are expected to struggle to expand their consumer base as they try to penetrate the beer market in India. Foreign brewers have been eyeing the Indian market for some years now since India is widely acknowledged to be the last untapped big growth market. Several international brewers have built brand associations and are marketing their brands aggressively through various point-of- sale promotions throughout their distribution networks. But with strong players in the market any new entrant will face problems of: a) Economies of scale – For example benefit associated with bulk purchases and sales – create high barriers to the national and global markets ) Cost of entry – For example investment in technology, costs associated with sales c) Distribution channel For example ease of access for competitors d) Government Legislations -Introduction of new laws might weaken have adverse effects e) Differentiation – For example certain brands that cannot be copied f) Supplier power – Possibility of forward integration by supplier Bargaining power of suppliers â₠¬â€œ Low Due to increasing costs of raw material and decreasing cost of barley suppliers, bargaining power of suppliers was high but by doing backward integration, done by acquiring Maltex Malsters Ltd. and shifting their production of beer on malt the company has achieved a hold on its raw material and considerably reduced supplier strength and dependency. Company has also entered into collaboration with Government of Punjab and Haryana for supply of its raw material. Bargaining power of buyers – Moderate This factor measures the extent to which customers are successful in forcing prices down, or securing high quality or more service at the same price. Customers tend to be powerful when the quantities they purchase form a large portion of the seller’s total sales. Buyers do have a very clear understanding about the quality and as there are very few players in the market the customer cannot influence the price in any significant way. But while this is true a decline in consumable income shifts consumer preferences away from premium brands to lower-priced brands since the switching costs is low. Due to this the bargaining power of buyer tends to increase. Threat of substitutes – Moderate India is predominantly a spirits market and beer has traditionally been a minority preference for those who consume beverage alcohol. Therefore substitutes are the biggest threat as preference for beer among alcohol beverage drinkers is less but also the low penetration in beer consumption in comparison to international levels offers the potential for substantial and sustainable growth in demand for beer in India for years to come. Rivalry amongst Competitors – Low to Moderate Rivalry is the means through which competitors fight for position by using tactics such as price, competition, advertisement battles, and new product introduction, to lower the profits of competitors in the industry. As stated above CAGR of 11% is expected for beer in the next 5 years due to which many MNCs are eyeing the Indian market. Currently the major rivals for Kingfisher Premium are Budweiser, Carlsberg, Foster and Tiger and for Kingfisher Strong it’s Hayward 2000, Hayward 5000, Palone. SABMiller who came to India by acquiring small breweries and has made its hold as best-selling strong beer brand but still Kingfisher has managed to remain the largest-selling strong beer brand with 29% market share. There are also some small local players hat are in the market but are not much of a threat to Kingfisher. STRATEGIC FIT OF MIST WITH UNITED BREWERIES GROUP The UB Group (United Breweries Group) is a multi-faceted conglomerate with business interests in Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer, Research Development, and Infrastructure Development with a major focus on the brewery (beer) and alcoholic beverages industry most of which is markete d under the Kingfisher brand. UB Group is already planning to venture into the mineral water segment via the Kingfisher Himalayan Water Brand. Thus strategically thinking Mist will be a perfect fit in the UB Group’s expansion plans. In fact introduction of a soft drink will make UB Group present in all versions of drinks and will be a wonderful way to reach out to customers who admire the Kingfisher brand but do not consume alcoholic beverages. Launching Mist will be a form of line extension and will help it respond to customer’s needs favorably. If we see the attributes of Mist, i. e. adventure, energy, fun and the â€Å"Hat Ke† attitude; it is very much in sync with the existing brand image of UB Group. Mist being a soft drink, it is very necessary to ensure proper distribution of the product. This is where UB Group can use its core competency of having a strong distribution network and bank upon its reputation regarding the stringent quality control measures it follows. Also if we look at the soft drink market, the only direct competitor of Mist is Mountain Dew and the market for soft drinks providing the set of benefits as Mist is in a growth stage. That makes it a perfect moment to introduce a drink like Mist under the Kingfisher brand name. Considering the sync between Mist attributes and Kingfisher’s brand image, we can also use the events held by the UB Group like the Derby, Kingfisher Calendar, IPL matches , functions like the Incredible India Party held last year at Cannes and the TV channel NDTV Good Times to increase awareness about Mist. It can make use of the cricket and Bollywood stars already associated with Kingfisher brand to endorse the product and help build a strong connect with its loyal customers. Added to that serving Mist in the Kingfisher Airlines will be a reat way of making future customers try out the drink. PRODUCT INTRODUCTION Mist is a soft drink that is being launched by UB group under Kingfisher brand. It is a citrus flavoured drink and unlike other soft drinks, it is more carbonated and has high levels of caffeine. MARKETING STRATEGY SEGMENTATION Demographic Segmentation 1. AgeA consumer needs and wants change with age. Hence this segmentation is important for this product. On the bas is of age, we can divide the population into the following categories a. 6-25 years b. Teenagers c. 25 years and above 2. Gender This is an important segmentation since both genders behave and respond differently to same situations. Geographic Segmentation This segment primarily refers to the location of the segments. For our product there will be three segments. a. Urban b. Semi-Urban c. Rural PsychographicSegmentation Here different groups are identified on the basis of personality traits, lifestyle or values. The following segments can be formed: a. Excitement, Adventure seeking, Risk lovers b. Health Conscious . Rebellious d. Fashsionable and stylish For our product, we can begin with demographic segmentation. These segments would be further divided using psychographic segmentation. The product is soft drink, but we will not go in for mass marketing and rather target based on psychographic segmentation. The target would also be different from those of already existing soft drink s. TARGETING Evaluating the above segments on the parameters like Measurable, Substantial, Accessible, Differentiable and Actionable, the target segment for MIST would be: Individuals (both genders) in age range 15-29 in urban areas (this is because the promotional activities would be focused on urban areas only). †¢ Based on market research data, we decided to target people who embrace excitement, adventure and fun. Reasons for choosing this target segment are: †¢ Our market research showed us that there were primarily five different target groups in the market. There was considerable presence of other soft drinks in the other target groups. †¢ Also in urban areas there are very few individuals in the age group 15-29 years who have not heard of Kingfisher; hence this would be our target age group. This segment in India is substantial and would be profitable. †¢ Kingfisher already has large distribution networks for selling its other products in urban areas. Hence there would be little cost of adding distribution channels. †¢ It is also easier to involve people from the aforementioned age group in various promotional activities and also they are easily accessible through internet. So it would be easier reaching across to them. POSITIONING Salient Attributes  · Offer from the Kingfisher brand Higher price for perception of premium quality and difference  · Available only in stylised cans  · Invigorating effect due to higher caffeine  · Tingling taste and flavor  · Selective availability in retail outlets, pubs, clubs, discos and other socializing places Values  · Adventure Seeking  · Thrill  · Different from competition  · Aspiration for youngsters to be associated with Kingfisher brand. Competition Mountain Dew As compared to Mountain Dew, we will po sition MIST as an exclusive brand and it will only be available through selective outlets. We are going for value-based offering that is premium in nature due to higher quality and reflects the values of aspiration for Kingfisher. Coke and Pepsi Both Coke and Pepsi are brands that differentiate themselves on the basis on the endorsements eg. Pepsi targets the youth market through endorsements from young celebrities. Price is not a discriminating factor between these two. We shall charge a higher price as compared to Coke and Pepsi and put forth quality as a prime concern while manufacturing MIST. This should help us differentiating from Coke and Pepsi since they have had troubles in the past regarding their quality. Media Influence  · Extensive promotion schemes across different media (using teasers, events and web portals)  · Advertisement frequency  · Brand endorsement Based on the above factors, our positioning of Mist vis-a-vis its main competitor (Mountain Dew) and other similar lime and lemon flavoured drinks (Coca cola was also included as a reference) has been quantitatively depicted in the cobweb diagram below. Some of the attributes are – 1. Ingredients – Mist is an augmented product over other citrus flavoured drinks, being packed with higher carbonation and caffeine. So, we rated this attribute above the other drinks. 2. Awareness – As Mist is a new product to be launched, we cannot gauge its awareness. However, we intend to bring it to the desired level based on our extensive promotional campaign which will be explained in the Marketing Mix. As of now, awareness is being measured based on the current awareness level for Kingfisher. 3. Availability – Unlike the extensive mass distribution and availability of the other drinks, we intend to have a selective distribution for Mist. 4. Refrigeration – This is based on the amount of refrigeration required and the level of service given by the companies by providing refrigerators. As Mist is selectively available, we intend to provide refrigeration facilities at all points of sale. This refrigerators will be small and exclusively for Mist. It will have eye-popping displays labelled with the title Mist and will be painted in its colours. MARKETING MIX | | |PRODUCT | | | | | | | |Functional |Great taste | | | | | | |Ity |Quench Thirst | | | | | | | | | | |Features |†¢ Invigorating effect due to higher caffeine | | | | | | | |†¢ Tingling taste and flavor | | | | | | |Appearanc |Available in Stylised cans | | | | | | |E | | | | | | | PRICING Competitor based pricing The price of a can of Mountain Dew and other soft drinks is Rs. 20. We may c hoose to price it higher than this since we are not going in for mass marketing but rather selecting a specific target segment. Cost Based pricing Cost Based pricing is integral to establish the lowest point of a new product’s price range. By accurately analyzing cost per unit and taking into account a margin that corresponds to the lowest satisfactory return on investment, companies can define a new product’s floor price. If the market cannot support this price, then the company must reconsider if the product is feasible. If we take the major cost components as manufacturing, advertising and distribution we can come to a rough estimate of the variable cost of Mist. This will not include the costs associated with machinery installation, R D of the product and other associated capital expenses. This shall be collected through contribution per can. Using estimates for the major variable cost components we take: i. Advertising Cost per can – Rs. 8 – 10 ii. Manufacturing Cost per can – Rs. 4-5 iii. Administrative Costs and other overheads per can – Rs. 2-3 iv. Distribution Costs – estimated to be Rs. 1 per level Therefore the total cost of producing one can comes out approximately to be Rs. 17-19. Value Based Pricing While some benefits have values that can be readily quantified, others such as brand reputation and premium are more difficult to measure and must be probed using market research. Since we are positioning Mist as a premium brand it should be priced higher than its direct competitor (in this case Mountain Dew) in order for the target group to it as a premium brand. Since a can of a cola costs Rs. 0 then we will price it at Rs. 24 (we are trying simultaneously to take advantage of bundles of five pricing and have the customers perceive it as a premium brand). As shown by the market research, customers are willing to pay more for a product like Mist. Moreover, considering the aspiration value of the produc t and the parent company, we have decided to follow value based pricing. PROMOTION According to the positioning of the Mist, a promotional campaign will be designed to create awareness and pull in the market. AIDA model will be followed for the promotional campaign. The steps taken in each stage will make consumers to â€Å"Think, feel and do†. How to cite New Product Launch, Papers

Principles Of Marketing Case Study Of Crocodile Cleansers - Samples

Question: Discuss about the Principles Of Marketing Case Study Of Crocodile Cleansers. Answer: Ethical Problems from the situation which Robert is facing are as follows: The company "Crocodile Cleansers" is a company which produces cleaning products and is targeting southeast of USA. Their main product- Ab- Stain, a fabric stain remover which available in liquid form only- The new project manager Robert is facing an issue of declining stage due to his new position. Competitiveness vs. Environment: The ethical issue and dilemma of Robert is way too important because competitiveness and environment are tow variables which he needs to actually encounter a lot. Here he needs to see that whether competitiveness is more important in terms of the kind of sprays he is selling or the environmental friendly without hydrocarbon spray is much more needed. Here the ethical issue is of that the producers can continue making hydrocarbon spray for earning profit and competitiveness can be there. Environment can get affected and the producers might not even realize but here the main thing is of the environment where ozone is increasing at such an alarming rate. Short-term consumers' needs and desires vs. Long-term damages to consumers' health: Another ethical issue which needs to be considered here is that of short term consumers needs and desires to the long term thing of understanding consumers health. The issue of going to the extent that the liquid spills on other areas also- this will be very harmful in the long run for everyone. If Robert even goes for the sprays just for profits then what about the health of consumers. The stakeholders like public, Robert, Crocodiles Consumers of the past and present and even all the sick old people who use it- There are 2 perspectives 1) Utilitarian: which considers profit, and more benefits in actual. 2) Deontological: That value must be respected like what would happen if aersosol sprays have a control on the market. CSR and the situation where he can do the same: CSR for any company will always be involving a lot of involvement from the product managers side. Moreover, the CSR which need to be taken in account by the Crocodile Cleansers needs to be in the favor of stakeholders. In this case every company has- In concurring with these components; the decision of keeping "fluid" rendition is moral from the deontological perspective. Truth be told the main right abused (right to pick) can be viewed as a great deal less critical as the rights regarded (to life and to wellbeing). How be productive and moral in the meantime? create and build up a showcasing technique which will portray an another picture of the organization as moral, aware of nature and environment, faithful with its clients in light of the fact that never destructive for them, answerable and overcome in its choice; strengthen the advertising effort through the immediate organization or cooperation with ecological and wellbeing relationship in like manner initiatives, gatherings and distributions, so as to compare Crocodile Cleansers to the names of these prevalent affiliations; inform individuals through the battle about the wellbeing dangers connected to shower items sold by different brands use for the most part social and web promoting, who allow to decrease cost and contact a great deal a bigger number of individuals than conventional ways; References Arthur, 1992, To Spray or Not to Spray, Arthur Andersen Co, SC. All rights reserved. https://wpweb2.tepper.cmu.edu/ethics/AA/mktg25-case.pdf